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Tuesday, April 8 • 2:45pm - 4:00pm
Connecting Interdisciplinary Learning: Team Teaching Broadcast Multimedia Commercial Production for Integrated Marketing Communication

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The focus of this session is on cross-disciplinary team teaching broadcast production. Presentation and discussion will be based the collaboration of a documentary film production instructor and an advertising and public relations assistant professor to team teach courses. Panelists will discuss syllabus development, leadership style, assignment planning, in-class management, evaluation procedures, office hours and other coordination that is never a consideration when teaching alone. Efforts will highlight the team teaching design, experiential learning characteristics and unique teaching practices and how these attempted to improve student learning outcomes. Student productions, including several that received awards in national and regional contests, will be showcased, and will illustrate the variety of video/digital platforms used in marketing communication, including :30 and :60 commercials, invitation videos and longer format trade show videos supporting profit and nonprofit organizations. Learning and insights from student surveys will be part of the presentation and instructors will offer reflections for how experiences improved their teaching, helped them connect with colleagues and how helps students to bridge the gap between the academy and industry.
Presenter: Pamela Kay Morris, Loyola University Chicago

Tuesday April 8, 2014 2:45pm - 4:00pm
Pavilion 9

Attendees (3)