After Florida Southern College went through three different web sites in three years, building readership for its college news website - even motivating student media staff to participate - has been a challenge. Learn what's worked (getting staff buy-in and giving them a sense of ownership), what didn't (limited CMS access) and how you can apply these lessons to get your staff and readers involved and excited. Moderator: William Allen, Florida Southern College Panelists: Mike Trice, Florida Southern College William Allen, Florida Southern College
