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Monday, April 7 • 1:00pm - 2:15pm
The Core of Radio Listening: Making The 'Perfect' Station in an Imperfect Market

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From case studies to retrospectives to re-imagining radio via new technologies, panelists contribute pieces to the larger puzzle: what is core to radio listening? What would the ideal radio station sound like, and how is success determined at the audience and market level? Discussions transition from traditional elements that historically define listening to recent considerations (i.e., increased fragmentation, mobility, rapid technological change, shifts in audience composition and reach) encompassing radio art, innovative practice and emerging communities.
Moderator: Phylis Johnson, Southern Illinois University-Carbondale
Panelists: Honna Veerkamp, Southern Illinois University-Carbondale; Feminist Frequencies: Traditional and New Models
Jonathan Pluskota, Northwest Missouri State University; The Perfect Technology: Radio Thrives On Mobility
Taehyun Kim, Washington State University; Perfection Re-Imagined: Radio Korea's Next Generation; A Case Study of Cross-ethnic Radio Programming
Zhuojun Chen, University of Northern Iowa; Perfecting The Station Mix: Adaptation of Radio Stations to the Rapid Change of Media Technologies and Society
Dhyana Ziegler, Florida A&M University; Telling The Perfect Story: What We Can Learn From The Motown Years

Monday April 7, 2014 1:00pm - 2:15pm
Conference Room 5/6

Attendees (20)