Academic media professionals must stay relevant in our ever-changing broadcast environment. We must ensure we not so enamored with today’s technology that we diminish the foundational skills and professional values that prepare students for the world beyond traditional and “new” media. What we teach lays a foundation for making students relevant across all disciplines whether or not they hold a camera, microphone, punch a switcher or write a web story. Moderators: Phyllis Slocum, University of North Texas and Thor Wasbotten, Kent State University Panelists: Elizabeth Z. Bartz, State and Federal Communications Evan Rosenblum, TMZ & TMZ Sports Heather Zimmer, Parchment, Inc.