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Monday, April 7 • 2:30pm - 3:45pm
New Uses for Social Media: The Asian Face of Facebook

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This panel studies the use of Facebook in Asia where it has rapidly gained popularity and spawned huge online communities. In most nations, this is the most popular social networking site, and in some countries it attains a penetration of more than 75 percent. Each paper presents a separate view of Facebook in the region—its use as a commercial tool, a political tool, and even its potential dangers as a too-encompassing social tool.
Moderator: Drew McDaniel, Ohio University
Panelists: Nadiah Mukhiar, Ohio University; The Use of Facebook as a Marketing Tool for Small and Medium Enterprises in Malaysia
Chalisa Magpanthong, Bangkok University; Drew McDaniel, Ohio University; Facebook Culture among Thai and US Youth: A Comparative Study of Well-being and Expression of Personal Views and Emotions
Quan Xie, Bradley University; Branding pop culture on Facebook: A content analysis of K-pop entertainment company pages
Angelita Faller, Ohio University; Quan Xie, Bradley University; Nadiah Mukhiar, Ohio University; Drew McDaniel, Ohio University; A Study of the Determinants of Heavy Facebook Usage
Roshan Noorzai, Voice of America; Afghan and Iranian Diasporic Communities and Their Use of Facebook for Political Engagement

Monday April 7, 2014 2:30pm - 3:45pm
Pavilion 3

Attendees (3)