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Sunday, April 6 • 10:30am - 11:45am
From the Octagon to Mainstream: The Emergence of the UFC in Traditional and Mobile Media

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Over the past decade, the UFC (based in Las Vegas) has gone from a fringe sport to one of the most popular pac-per-view sports events in the world and a place on the American network schedule, both cable and over-the-air. This panel will discuss how the UFC has used traditional and new media to vault itself into a place on the American sports scene.
Moderator: John McGuire, Oklahoma State University
Panelist: Jackie Poriadjian, UFC Senior Vice-President, Strategic Marketing, Public Relations & Distribution 

Sunday April 6, 2014 10:30am - 11:45am
Pavilion 11

Attendees (7)