Many small and medium colleges can't seem to get placement in national publications. That billing usually goes to the bigger ones with national reputations. The small ones desire national visibility but advertising is too expensive so all they can hope for is to get recognized in the press by either placing a news story, which is very difficult, or to have its professors quoted. The panel will explore and explain how these opportunities are put together. There are marketing communications firms that work closely with small/medium colleges to get their professors quoted (as experts) in their specialty areas. Moderator: Kenneth Fischer, University of Oklahoma Panelists: Doug Spero, Meredith College Scott Willyerd, Dick Jones Communications Valerie Alhart, University of Rochester
