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Sunday, April 6 • 9:00am - 10:15am
BEA 2014 Research Symposium - Digital Technology and the Future of Broadcasting: A Global Perspective - Intro & Paper Session I

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Digital technology is fundamentally reshaping broadcasting in the U.S. and around the world. This symposium will feature both domestic and international research examining the consequences and implications of technological change for broadcasting. Questions to be considered include what is the impact of digital technology on: 1) the structure of broadcasting organizations and regulation, 2) the nature of broadcast content or programming and how it is delivered at home and abroad, 3) engagement and interaction of the public with broadcasting and social and mobile media, and 4) the reshaping of revenue models for broadcasters in the U.S. and globally. Winners present their research from the Symposium's paper competition during this session.

In this first of two Symposium paper sessions, scholars will address research challenges in a changing broadcast environment: social media, eye tracking and audience measurement.

Symposium Chair: John V. Pavlik, Northwestern University in Qatar

Presentations: Young Chan Hwang, SBS (Seoul Broadcasting System); Joon Soo Lim, Syracuse University; Yong Man Kim, Department of Sport Management/DanKook University; Soyoung Jung, Syracuse University; Being connected with others through backchannel communication: social TV engagement motives and sports channel commitment during the televised Olympic Games

Miao Guo, Ball State University; Michael Holmes, Ball State University; Double Vision: An Eye Tracking Analysis of Visual Attention between Television and Second Screens

Michael Brouder, Ball State University; Robert Brookey, Ball State University; Twitter and Television: Broadcast Ratings in the Web 2.0 Era

Respondent: Tim Hudson, Point Park University

Sunday April 6, 2014 9:00am - 10:15am
Conference Room 2/3

Attendees (10)