BEA2014

Today’s media producer must make “new connections” with their audience in ways not imagined in the traditional role of a film or television producer. Techniques including: crowd funding; trans-media strategy; search-engine and social marketing engagement; and metric evaluation could make the difference between success and failure for a producer’s project. This panel will explore a variety of practices currently being used to educate students about some of the tools necessary to succeed as producers in the world of emerging media.
Moderator: Jack Powers, Ithaca College
Panelists: Steve Gordon, Ithaca College
Ryoya Terao, New York City College of Technology
Nick Martinez, San Jose State University
Mary C. Schaffer, California State University @ Northridge