Social television has become prominent in the field of entertainment media, with practitioners and researchers alike endeavoring to learn how producers can make new connections with viewers by harnessing the power of social media and the “third screen” to increase viewer support and engagement. This panel adds to this discussion by considering audience engagement that was not sought out by the content creators: fan reactions to show cancellations or the re-casting of key characters. Moderator: Richard D Waters, University of San Francisco Panelists: Jessalynn Strauss, Elon University Lauren Bratslavsky, University of Oregon Natlie T. J. Tindall, Georgia State University Kathleen S. Stansberry, University of Akron Naeemah Clark, Elon University
