This panel will examine how the new media environment (i.e., DVR's, mobile viewing platforms, internet services, remotes, etc.) are creating serious challenges to the traditional broadcast and cable entities, in terms of acquiring and keeping audiences and, hence, advertisers and revenue. Panelists will also present ways that such entities are reacting and successfully dealing with such challenges. Moderator: Mitchell Shapiro, University of Miami Panelsists: Patricia Williamson, Central Michigan University; Teaching the Next Generation of Radio Programmers: Current and Future Challenges Alan Albarran, University of North Texas; Network Programming & Distribution: Managerial and Economic Considerations Mitchell Shapiro, University of Miami; Patterns of Network Program Scheduling in the Era of the DVR and Remote Control Amber Robertson, United Stations Radio Networks; Challenges Posed To Network Radio Sales
