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Monday, April 7 • 10:00am - 11:15am
Understanding The Complicated World Of Online Advertising

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Online advertising presents unique opportunities and challenges. How is online advertising performance measured? How can businesses develop effective advertising strategies in the online environment? How can Internet sales people communicate their message to potential clients? How should clients use standard banner ads, rich media banner ads, pre-roll video, homepage takeovers, and peel downs? Join Dennis Precthl, a media research veteran with more than 25 years of experience, as he helps makes sense of the online advertising environment.
Moderator: Paul MacArthur, Utica College
Panelists: Dennis Prechtl, Manager of Digital Research Strategies, NCC Media; Understanding The Complicated World Of Online Advertising

Monday April 7, 2014 10:00am - 11:15am
Pavilion 3

Attendees (21)