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Wednesday, April 9 • 9:00am - 10:15am
Structuring a Participatory Audience: Locating Synthesis and Integration in Communication and Technology Research

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Emerging technologies transform increasing power to media users. However, individuals continue to function within structures of time, cost, and resources. This panel aims to bring scholars’ attention to an often-overlooked aspect in communication and technology research – structure. This panel will examine interactive media use and impacts from a structural view. Panelists argue that structures are not fixed, but active and multidimensional. Different conceptualizations of structure will be addressed.
Moderator: Philip Thompsen, West Chester University
Panelists: Roger Cooper, Ohio University; Conceptualizing “Group” in Multi-Platform Structures: Findings from Big-Event Sports
L. Meghan Mahoney, West Chester University of Pennsylvania; Opportunities and Challenges of Emergency Medical Records: An Investigation of Usability, Infrastructure and Impact
Kathryn E Cooper, The Ohio State University; Seeking Balance between “Old” and “New”: Empowering New Media Persuasion through Traditional Message Structures
Tang Tang, University of Akron and Brandon T. Sweitzer, University of Akron; Guiding a Participatory Audience: Understanding the Role of Social Media Structures

Wednesday April 9, 2014 9:00am - 10:15am
Pavilion 9

Attendees (2)